Coming Soon: Rickard’s Dark

Erik and I received an email from a PR firm who wanted our address so they could send us a sample of a soon to be launched beer.  I was a bit worried it was someone I’d offended coming to punch me in the face, so I gave them my work address.  Lucky for me, a package arrived on Friday instead of a fist.  I opened the package to find an elaborate wood box labeled Rickard‘s Dark.  The box contained two bottles of Rickard’s Dark, two beer glasses, two coasters, and a blindfold.  I found the inclusion of a blindfold a bit odd, but I suppose it is for doing a blind tasting?  Or maybe for post tasting kinky fun times?  Either or, I doubt I’ll be using it.

Opening the package to find the Rickard's Dark box

Opening the package to find the Rickard's Dark box

Contents of the Rickard's Dark Box

Contents of the Rickard's Dark Box

I haven’t tasted the beer yet.  Erik is coming over on Monday and I figured I’d wait for him.  Rickard’s Dark is supposedly a 4.8% ABV English style porter with added Quebec maple syrup.  I do love me some porter, but I’m not so sure I’ll like Rickard’s Dark.  I used to drink Rickard’s beer in my younger days because I found it to be a breath of fresh air when compared to Molson Canadian.  I’ve since expanded my beer horizons well beyond Molson’s own Rickard’s brand and no longer care for their Red and Honey Brown like I once did.  That being said, I hope that Rickard’s Dark is wonderful and that it might get some non craft beer drinkers into porter and onto other wonderful porters like Black Butte from Deschutes.  Expect to see Rickard’s Dark on the shelves in Rickard’s Taster packs within a few weeks.

Cheers,

Chris

7 thoughts on “Coming Soon: Rickard’s Dark

  1. Greg Clow

    Hey, no fair – MY bottles didn’t come in a fancy wooden box, and I only got one glass. :P

    I tried it tonight, and while it’s not a bad beer, it ain’t a porter. My full review will be up on TasteTO.com on Tuesday. I’m curious to see what you guys think of it.

  2. Chris Post author

    I suppose we got a box and two glasses because there are two of us? I wasn’t really expecting a porter and I’m glad that it’s not a bad beer. I look forward to reading your review.

    Cheers,

    Chris

  3. eric

    Any word on if they are thinking of selling the box/glasses as a set. I know i wouldn’t mind opening that at christmas time.

  4. Rick Green

    I received the two-glass/two-bottle wooden box set as well, although the bottom left corner was not properly fastened and could fall apart if not properly handled.

  5. Pingback: The Best and Worst of Beer PR | Love Good Beer

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