It’s weird, but we get a lot of email from people who think we are a brewery. It just happened again today:
I recently bought 6 stanley park noble pilsners.
Most of the bottles have whitish debris or flakes in the bottom. I unfortunately drank most of one before my wife pointed out the yuck in the bottle.
For your info. I assume i just send them back to the lcb.
Thought you would like to know.
This is most of what we get, complaints about the beer. We also get a lot of inquires about availability, opening hours, and surprisingly many job applications. I usually respond informing people that we are just a blog and that they are probably looking for the brewery, then I point them to the brewery website. Most people, especially the job applicants, are a bit embarrassed, but appreciate the note.
How are these people finding us and not what they’re actually looking for? It’s the Google. They are searching for these breweries, usually with an extra adjective or keyword, that we’ve written abut in the past. For some reason, we’re beating the actual breweries at internet. We most commonly hear from people looking for Stanley Park and Bowen Island breweries, specifically coming from these posts:
- Turning Point Brewery – the inside scoop
- Stanley Park 1897 Amber
- Update: Bowen Island Brewing, KB Brewing and Whistler Brewing
- Review: Bowen Island Brewing
It’s weird, these brands (because they aren’t really breweries) are backed by substantial businesses, and yet their customers are contacting us directly. Why aren’t people going right to the source? I have one theory, and it’s that these brands are so inauthentic that it’s nearly impossible for them to build legitimate online communities.
Stanley Park is brewed by Turning Point on Annacis Island (right by the sewage treatment plant) and Bowen Island is brewed by KB Brewing in Kamloops. Both advertise heritage and try to capitalize on iconic BC locations, but both are relatively new brands in their current form. While you can trick people into thinking your beer is brewed somewhere it’s not, you can’t trick people into caring enough to talk about it online.
In the interest of both improving beer in BC and in not having to reply to anymore of these misdirected emails, we at this blog would be happy to talk to the marketing people at either of these companies with some internet tips. Why talk to us? Because we’re already ranked higher on the internet.