Tag Archives: tap and barrel

Craft Beer Market Opening in Vancouver

If you’re from Calgary, chances are you wouldn’t shut up about 1989 if I started poking fun at your terrible, terrible Flames.  You might also be aware of a restaurant/pub called Craft Beer Market, a ginormous beer bar in Cowtown.  This very same establishment is opening up a new venue in Vancouver.  It’s going to be in the historic Salt Building (it’s required by law to put “historic” in front of “Salt Building”) in Vancouver’s up and coming Village on False Creek, ex athlete’s village during the Olympics.

Craft Beer Market Vancouver is opening next summer, but for some reason they decided to have an open house this rainy October.  For some other reason, they thought inviting Ashleigh Mcivor would help them sell more beer next summer.  While I doubt this manoever will pay dividends in the long run, I enjoyed seeing her because she is pretty and was letting people touch her gold medal.

Historic Salt Building

HISTORIC Salt Building, view from Tap and Barrel

When I tell normal people about the new Craft Beer Market, they think it’s cool.  When I talk to beer nerds (not tell, beer nerds know all), they universally doubt this new place in town is going to be any good.  I’m with the nerds on this one. CBM is hyping their proposed 140 taps and miles of draft lines as a good thing, but I’d take quality over quantity any day.  It already takes me twenty minutes to order a beer at the Alibi Room, why would I want to triple my choices?  More importantly, a lot of that beer is going to be sitting around for a long time going bad.  If my past experience at Taphouse (160 draught beers) in Seattle is any indication, you’ve got a 50/50 chance of getting a nice stale or oxidized beer.

Tap and Barrel

Tap and Barrel is behind those trees, view from HISTORIC Salt Building

Another reason I’m not bullish on CBM is that the new Tap and Barrel is right there. Like, right there.  Can this new village support two giant pubs, or even become a real village? Maybe these two will be packed during the summer when it’s nice out, but Vancouver doesn’t exactly have a thriving pub scene in less than optimal conditions.  Then there’s the fact Tap and Barrel has a bigger patio with a better view.  I just don’t see what works in Calgary working in an increasingly hipsterized Vancouver, not with such stern competition already in place.

That being said, I’ll be praying for Alibi Room 2.0.  It is a cool old building and they’ll have to have some good beer pouring out of those 140 taps.

Crowded Open House

Crowded Open House, power of free beer

So what was the open house like?  You got four drink tickets for showing up and leaving your name (you probably could have done this repeatedly).  The place was packed because, you know, of the free beer.  There was some food (bread and charcuterie) if you were willing to wait in a giant line for it.  Local businesses Terra Breads and Legacy Liquor Store had booths, as did Oceanwise, Mission Hill, and Blasted Church.  I did not get my face painted, despite feeling like a bad ass lion face could have done me some good.  Breweries on hand:

  • Central City
  • Howe Sound
  • Turning Point (Stanley Park brand)
  • Dead Frog
  • Granville Island
  • Parallel 49
  • Tree
  • Russell
  • Whistler

None of them had incredible beer available, except for Central City, champs that they are, who brought a cask of ESB, which of course they ran out of before I got there.  So yeah, if I don’t forget this place is supposed to exist, I’ll totally check it out next summer.  Then we’ll see what happens, possibly a brawl with Tap and Barrel?

Friends at Craft Beer Market Vancouver

Ran into some friends, Craig ruined this picture with his face

Cheers,

Chris

Examples of good beer PR

We get a lot of crappy beer PR stuff and one day I’m going to write a post about all the things beer PR shouldn’t involve.  Erik just wrote a post about beer PR determining that the best beer PR can only be successful if the product is good.  While I agree with this, there are still good examples that make me take notice.  Like today for example, somebody from Steamworks showed up at my office with a six pack of their new bottled product attached to a giant balloon. We get our fair share of samples, but never quite so dramatically.

steamworks surprise

Steamworks surprise! Bigger balloon next time please

My office is a mere three blocks away from the Steamworks Brewpub in downtown Vancouver.  I can only assume the guy walked over from the pub carrying the giant balloon laden six pack, surely attracting the attention of local, prospective clientele.  The delivery caused a bit of a stir in the office too, rousing enough attention for my coworkers to be impressed with me or think I’m a massive douche (I mean really, who gets free beer delivered to the office?).  In either case, they know Steamworks is bottling now and had a taste, because I shared.  How many local people know about Steamworks new bottles now? Probably a fair few more, and the local people that count too.  It’s pretty cheap marketing as well, just the price of a six pack and a balloon.

As for the beer itself, it’s the same as what Steamworks has in the brewpub and I don’t love it.  It’s not that it’s bad, it’s just not going to unseat Central City or Driftwood enough for me to buy it.  I tried the Pilsner and the Pale Ale, both decent.  I really like their new labels though, supremely well done (apparently this guy did them).

Another really cool thing happened today as well, I visited the new Tap and Barrel pub in Vancouver’s ex Olympic Village.  The place was absolutely packed and the service was justifiably affected.  We had to wait for our food for a while, then got the wrong food, which was quickly rectified.  When the bill came, straight up $0.  Two meals and four beers for free.  We weren’t sure we’d go back, but now we will.  The location is great, the beer list was very good, and the food was decent, so we’ll give it another shot.  Why don’t more businesses realize these are the kinds of actions that make a difference?

Cheers,

Chris