uv light
Protect your beer from the sun
Tuesday, June 2nd, 2009 | Beer | 1 Comment
Have you ever been outside on a hot day and craved a cold beer ever so badly? I have and I can remember finding that first sip of ice cold Corona (with a lime) gloriously refreshing. Have you ever noticed how that same Corona doesn’t taste nearly so good a few minutes later? Note: noticing this might depend on how many Coronas you’ve already had. I’ve noticed, but I thought it had to do with the beer warming in the sun. Turns out I was wrong, the sun hates beer. It is an indisputable fact of science. Okay, I made that up, but the sun can turn a beer “skunky” in a matter of minutes. Scientists have noted that UV light interacts with certain hop byproducts found in beer. When UV light hits these chemicals they breakdown into the very same chemical that humans revile in the scent of actual skunks. Who knew? Turns out these scientists did.
Apparently humans are super sensitive to this chemical and can detect less than a milligram in a swimming pool. This is why you might find yourself enjoying your beer a little less if you’ve been out in the sun. I’m writing about this because I found myself turning my nose up at a glass of delicious beer this past weekend. I was really concerned there was something wrong with me until I recalled reading about the sun’s malicious intent in a recent issue of Beer Advocate. I figured I’d best blog about this and spread the word. This Summer, if you plan on drinking your favorite beer out of a clear glass or drinking Corona, Sleemans, Dead Frog, Heineken, or Stella Artois out of the bottle, shield your drinking vessel from the sun to preserve the taste.
Have you seen those Corona commercials where two people are sitting on a fabulous beach with their bottles of Corona? They are advertising skunky beer and I find that funny. If only you could taste ads, more people might be drinking quality BC microbrew, no lime required.
Cheers,
Chris
Search
Categories
Archive
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008