You may recall the controversy created by Canada’s decision to restrict access to Olympic venues for foreign athletes. You may also recall Stephen Colbert’s reaction to the decision. If you don’t, read up on how he called us a bunch of “Canadian Iceholes” here. What does this have to do with anything? Well, I have it on good authority that Vancouver’s own R&B brewing, in direct response to Colbert’s comments, has brewed a new beer called Icehole Lager. I’ve also heard that R&B are sending Colbert a few cases and that he’s been invited to suck on an Icehole. I suspect that Colbert may even mention the beer on his show. In my opinion, this is brilliant non-Olympic Olympic marketing by R&B. Well played sirs.
I think we all know that Colbert was mostly kidding and I’m sure he’ll be able to appropriate the humor in and enjoy Icehole Lager. Colbert, best of luck to your speedskating team (he sponsors them). Just kidding, I hope they all lose to Canadians.